Meet the Real Hercules
Hercules, MBA/ Alexander the Great, CEO
More about Alexander the Great
Alexander Suvorov (Russian Field Marshal),
intellectual heir to Alexander (Also Patton)
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Paradigm Busters: Hercules, Alexander, and You
"We will find a way, or we will make one." -Hannibal  Learn how Intersil Corporation'splant
in Mountaintop, PA overcame paradigms to achieve outstanding success:
Leading
the Way to Competitive Excellence: The Harris Mountaintop Case Study
tells the story. (Note: this is not an excerpt from the book, although
the book discusses similar material.)
Why has the story of Hercules (or Heracles) been so popular throughout
the centuries? Hercules was Alexander the Great's role model, and a Macedonian
coin depicts Alexander in Hercules' famous lion skin. (See below to learn
how Hercules got the lion skin). Roman signifers (standard bearers) wore
lion skins in imitation of Hercules. There were various movies about Hercules
in the mid-twentieth century (one with Arnold Schwarzenegger), and a cartoon
series. There is currently a TV series that stars Kevin Sorbo (and whose
kickoff episodes starred Anthony Quinn), and Disney released an animated
Hercules movie in 1997.
Meet the Real Hercules
Here's the secret: the story isn't about a Bronze Age muscleman who beat
up various mythological monsters and villains. Great Ajax, one of the heroes
of the Iliad, was the brave, but somewhat simpleminded, muscleman.
Hercules
is a symbol, role model, and archetype for progressive, innovative, breakthrough
thinking. Overcoming paradigms, or preconceived ideas, is a key
aspect in achieving outstanding success. It lets an organization do the
seemingly impossible: find a way, or make one. This was the success secret
of both Alexander the Great and the mythical hero.
Image credits
and copyright
Hercules
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Alexander and the Gordian Knot (artwork by Beth Hollock)
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Hercules' first Labor was to slay the Nemean Lion (whose skin he wears
in the picture.) The lion's skin was invulnerable, and Hercules' arrows
could not pierce it. Paradigm: the lion was therefore unkillable. Hercules
realized that the lion's skin, while impenetrable, had to be flexible.
He killed the lion by strangling it.
Hercules killing the Nemean Lion: Classic Art TIFF, IMSI
Image credits
and copyright
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Hercules' second Labor was to kill the Lernean Hydra, a nine-headed venomous
serpent. Hercules discovered that, whenever he cut a head off, two new
ones grew in its place. Paradigm: the Hydra was therefore unkillable. Hercules
told his companion Iolaus to burn each neck with a torch as soon as Hercules
severed the head, and this kept them from growing again.
Hercules killing the Lernean Hydra: the goddess is probably Athena,
and the chariot driver may be Iolaus. TIFF classic art from IMSI.
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Another Labor was to clean the Augean Stables, which hadn't been cleaned
for ten years. Paradigm: Hercules would have to do a lot of shoveling.
Instead, he diverted two rivers through the stables, and washed them clean
in a day. (See story at right.)
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Hercules had to fight the giant wrestler Antaeus, who was invincible as
long as he stood on the ground. The hero lifted him into the air, and strangled
him.
Bust of Alexander the Great. TIFF classic art from IMSI
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There was a legend that whoever unraveled the Gordian Knot (in picture
above) would rule Asia. Alexander had to do this for public relations purposes,
but the knot could not be untied. Alexander realized that the challenge
was to undo the knot, not untie it, so he drew his sword and cut it.
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The fortress of Tyre was on an island, and unapproachable by infantry.
Paradigm: Tyre was invincible. Alexander may have remembered the story
of the Augean Stables (see story at left) when he altered geography by
building an isthmus from the mainland to Tyre. The fortress fell, and the
isthmus is still there today.
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An Indian noble had a castle on a mountain, and Alexander wanted him to
submit. The noble said, "Unless you have men with wings, you'll never take
this fortress!" Alexander sent some mountaineers up the mountain at night
(about 90 percent survived) with orders to wave white cloths from the top.
He then told the noble, "There are your winged men!" The man was so overcome
with surprise that he gave in, although it is doubtful that Alexander could
have beaten him.
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At the Battle of the Issus, King Darius reinforced his position with a
hedge of palisades. Paradigm: the strongly-defended Persian position was
invincible. Alexander saw an entirely different picture. The palisade told
him that the Persians were conceding to him the initiative; they were,
as Helmuth von Moltke (1800-1891) would say, "awaiting the law of the opponent."
The palisade also tethered the Persians, since they could not enjoy its
protection if they tried to maneuver. The Macedonians, of course, drove
the Persians from the field. Passivity, and letting the competitor dictate
the contest's terms, is as (or more) dangerous today as it was then.
In general, Alexander's career was a series of one "impossible" achievement
after another, of doing things that everybody "knew" couldn't be done.
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Hercules wrestles Cerberus. TIFF classic art from IMSI
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Hercules slaying the Lernian Hydra. TIFF classic art from IMSI
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Hercules, MBA/ Alexander the Great, CEO
Learn how Harris Semiconductor's
plant in Mountaintop, PA overcame paradigms to achieve outstanding success:
Leading
the Way to Competitive Excellence: The Harris Mountaintop Case Study
tells the story.

More about Alexander the Great-
Alexander was a man of truly epic proportions, but playwrights and scriptwriters
have largely overlooked him. The movie Alexander the Great starred
Richard Burton, the famous Shakespearean actor: interestingly enough, Shakespeare
himself never wrote a play about Alexander. Peter Cushing, recently known
for his role as the villain in Star Wars, played the Athenian general
Memnon in Alexander the Great. (Memnon was actually from Rhodes,
and he was among the few commanders who ever gave Alexander a serious challenge.)
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Achilles, a hero of Homer's Iliad, was another of Alexander's role
models. Alexander slept with a copy of the Iliad under his pillow.
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Alexander won the horse Bucephalus ("Ox-head" or "Bull-head") when he was
a boy. No one could mount the horse, but Alexander noticed that the horse
feared his own shadow. When Alexander turned the horse so he could not
see his shadow, he became docile. His father, King Philip II, saw his son's
potential and remarked, "You'll have to find another kingdom, Macedonia
isn't going to be big enough for you."
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Alexander's teacher was the famous Greek philosopher Aristotle. We think
of Aristotle as a high-minded intellectual, but he (and his contemporaries)
had some interesting ideas. The movie shows him giving a Hitler-like speech
about Greek cultural (if not racial) superiority over the Persians, and
urging the Greeks to either kill or enslave them.
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Alexander's mother Olympias makes Lady Macbeth, Aggripina (Nero's mother,
of the famous mushroom recipe), and Lucretia Borgia look like wimps. The
movie shows her encouraging Pausanius to murder her ex-husband, and describes
how she threw the new Queen's baby (a rival to Alexander) into a fire.
This was merely the tip of the iceberg...
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Famous quote: "It is men who endure toil and dare danger that achieve glorious
deeds, and it is a wonderful thing to live with courage and to die leaving
behind an everlasting renown."
Biography of Alexander the Great: Green, Peter. 1991. Alexander of Macedon.
Berkeley: University of California Press
Alexander
Suvorov (1729-1800), Russian Field Marshal
Another aggressive, dymanic thinker, and easily an intellectual heir to
Alexander the Great.
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"Speed is the essence of war": (Sun Tzu, The Art of War).
Suvorov wrote, "The enemy doesn't expect us, reckons us 100 versts away,
and if a long way off to begin with, 200, 300 or more– suddenly we're on
him, like snow on the head; his head spins. Attack with what comes up,
with what God sends; the cavalry to begin, smash, strike, cut off, don't
let slip, hurra!" (Tsouras, Warriors' Words, 1992, 31). The words
carry the spirit of speed, the enemy's confusion and surprise, the attack's
impact, and the momentum of the followup.
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Suvorov and the Gordian Knot: Before storming the Praga Fortress
in 1794, Suvorov instructed his soldiers in his usual rough and energetic
Russian style. What if a scaling ladder was too short to reach the top
of the wall? A limiting paradigm was the assumption that you needed a ladder
to get over a wall. "Bayonet into the wall– climb on to it, after him another
and a third. Comrade help comrade!" (Tsouras, 1992, 35)
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Suvorov, Patton, and "The Western Way of War": General Patton summarizes
"the Western way of war" in one sentence. "Grab 'em by the nose and kick
'em in the [pants]!" The Bronze Age Greeks introduced this decisive mentality,
which helped them destroy armies whose fighting styles were tentative or
indecisive. This was the philosophy behind the Greek phalanx (and later
the Roman legion, which used the short sword at close quarters). Suvorov
said, "The bullet's an idiot, the bayonet's a fine chap." The bayonet did,
in fact, know something the bullet didn't; human psychology. It fell to
Patton to explain this. "…very few people have ever been killed with the
bayonet or the sabre, but the fear of having their guts explored with cold
steel in the hands of battle-maddened men has won many a fight" (Tsouras,
1992, 47)
Patton describes "The Western Way of War" (Greco-Roman vs. Eastern)
from "Through a Glass, Darkly," by George S. Patton, Jr. 27 May,
1922
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