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| Principles, not recipes Quality from systems, not isolated programs Commitment to quality |
Editor's Introduction to Leading the Way to Competitive Excellence by William A. Levinson. All material (C) 1997 by Intersil Corporation (formerly Harris Semiconductor), ASQC Quality Press "...think through opportunities and understand what it takes to win- not just play." -John Garrett, President, Harris Corporation, Semiconductor Sector In Eliyahu Goldratt's and Jeff Cox's The Goal, a fictional company uses the theory of constraints to achieve a phenomenal turnaround. In the movie Gung Ho, a Japanese company buys an American automobile factory. The Western and Asian cultures clash, but the company finally achieves a similar turnaround. This book is about a real factory that, by choosing to remake itself, changed its fortunes remarkably. This book offers our insights and experiences to those who wish to achieve similar results. We offer a set of principles and ideas, and Mountaintop's experience shows them at work. We encourage the reader to adapt the principles to his or her particular situation. Managerial or professional employees in any manufacturing or service activity should benefit from Mountaintop's experiences. This book discusses both the hard (technical) and soft (human behavioral) aspects of quality. These include:
Commitment to quality and excellence must pervade the organization at every level. Average organizations will do what they must to get the ISO 9000 certificate. Excellent organizations view ISO 9000 as a framework and guide for self-assessment and continual improvement. They see the standard as a welcome quality improvement tool, not a costly and time-consuming requirement. The standard can drive creative and innovative thinking about the company's quality system. Principles, not Recipes"If the only tool you have is a hammer, everything looks like a nail." This book's goal is to teach principles, not recipes. Principles and ideas are valuable guides for independent thought, but they are not substitutes for it. The best technical and human management tools, and their application, will depend on your industry and its environment: cultural, economic, and physical. No single tool or approach works in all situations. We should observe others, learn how they achieve results, and see what we can apply to our situation. We must select only the applicable tools, and we must adapt them according to our needs. Fit the quality management or human resource tool to the situation; don't try to make the situation fit the tool. Figure 1.1 shows the basic idea. The triangle is the diagram for a quality management system, and we can adapt it to this discussion. Immutable, unyielding principles are at the top. Readers of Stephen R. Covey's Principle-Centered Leadership will recognize them as the organizational compass. Covey talks about the "soft side" of management: principles for leading people and organizations. There also are principles for the "hard side," including production control. A compass always works, no matter who or where its user is. Covey also discusses maps and their limitations. Maps work only in specific places and situations, but a compass works anywhere. Figure 1.1 Hierarchy of Principles, General Practices, and Specific Practices
Here is another principle: assure quality by controlling the process. Statistical process control applies to manufacturing processes that make discrete items. Chemical factories use automatic controllers that are suitable for continuous processes. The chemical factory and the discrete process follow the same principle: control the process. They diverge, however, at the generally accepted practice for doing it. Activities that use SPC then face further choices. Should they use traditional Shewhart charts, exponentially weighted moving averages (EWMA), or cumulative sum (CUSUM)? They should use whatever is most effective for their specific processes. This book offers the compass, and shows some generally accepted practices. "Do as I say, not as I do," has obvious deficiencies. Its converse, "Do exactly as I do, imitate me in every detail," also has problems. It is Taylorism at the managerial or executive level: "leave your brain at the factory gate." Blind adherence to dogmatic recipes is not a formula for success. There is no formula for success! Instead, look at what we did, pay close attention to the underlying ideas and principles, adapt them to your situation, and improve on them! Quality Comes from Systems, not Isolated ProgramsA quality system is not a checklist of programs or activities. It is a set of mutually supporting, synergistic programs and activities. Cohen and Gooch (1991, 51) explain this principle in a military context. Why was Japan's air raid on Pearl Harbor (7 December, 1941) so successful? The United States had all the elements of a powerful air defense system: antiaircraft guns, fighter planes, and even radar. Radar, a British invention, was not even available to Japan in 1941. The air defense elements, however, did not work together or support each other. In contrast, close cooperation between English radar stations and the Royal Air Force helped win the Battle of Britain. In 334 BCE, Alexander the Great led an invasion force across the Hellespont into Asia Minor. The Persians had three times as many ships as the Greeks, and their sailors were better. A determined attack might have stopped Alexander's invasion before it started. However, the Macedonians did not see even a single enemy warship during the crossing. "Coordinated strategy could not be called the Persian High Command's strongest point" (Green, 1991, p. 167). Again, the system element was there, but the system wasn't. Quality comes from people who use the programs and techniques as part of a quality system. Stephen R. Covey (1991, 265) says, Deming's "14 Points" are more than a mere checklist of things to do to achieve Total Quality. These points are integrated, interdependent, and holistic. They must be viewed and applied as an interrelated system of paradigms, processes, and procedures- a complete framework of management and leadership harnessed to achieve maximum effectiveness and quality of product and service from the people constituting the enterprise. During the 1980's, many companies viewed statistical process control (SPC) as a miraculous Japanese success secret. They thought they could get instant quality by putting SPC charts on every process. They did not understand how the charts worked, and the operators did not understand their purpose. The charts looked impressive on the factory walls, but they did not improve quality. Hradesky (1987, p. 119) refers to such charts as wallpaper. The technique was present, but it did not fit into an overall system. Table 1.1 shows the interaction of Mountaintop's quality programs. Table 1.1 Mutually Supporting Quality System Elements Quality System Element Commitment to Quality Must Pervade the Organization Many companies consider ISO 9000 certification an expensive, painful requirement. They want to get the certificate so they can do business in Europe. They want to pass QS-9000 so they can sell to Ford, Chrysler, and General Motors. These companies are like people who think that getting a black belt will make them safe from criminals. The belt does not protect its wearer from anything, but the process of earning it does. Suppose that a company throws a quality system together and manages to earn an ISO 9000 certificate. If the company then stops working on the system (until the next audit), its quality will not improve. Now consider a company that sees ISO 9000 as a process of continuous improvement. It will improve its productivity and quality, reduce its costs, and satisfy its customers. The process of diligently earning and maintaining certification changes ISO 9000 from an expensive annoyance into a moneymaking tool (Scotto, 1996). Harris Semiconductor's training stresses that ISO 9000's purpose is to help assure quality and improve productivity. Every employee must understand the program's purpose, and his or her role in making it work.
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